Quite a bit of news from Boating New Zealand magazine HQ to share this month.
First up, our website, www.boatingnz.co.nz has been given a comprehensive makeover over the last few weeks. The revamped website is completely different to the old one, with
a new look and a whole lot more content, interactive features and
up-to-the-minute boating news and events.
The team behind the new website, keen boaties and Boating New Zealand contributors Chris Woodhams and Kirsten Thomas, have completely transformed our digital offering, including social media messaging. With a background in digital systems and marketing, they understand the value of constantly publishing fresh content, along with targeting audiences on a variety of platforms.
For regular readers of our print magazine, I can recommend visiting the new-look website – you won’t be disappointed. As well as content taken from Boating NZ magazine, there’s a great deal more that doesn’t appear in the printed magazine – news and products, yacht racing, boating industry announcements, shows and overseas events, cruising stories and guides, promotions, weather and tide information (coming soon), and much more, including web-only series and one-off features. There’s always something new, so always a reason to come back.
Right now, with the Louis Vuitton/America’s Cup in full swing, you can catch racing updates virtually in real time, with new material posted several times daily, often mere minutes after races finish. It’s the sort of timely content we can’t offer in a monthly magazine. And there’s much more – indeed, the team are only just getting started!
Boating New Zealand’s other big news this month is the acquisition of Trade-A-Boat NZ. Once a major competitor to Boating New Zealand in the marine marketplace, several years ago Trade-A-Boat magazine ceased printing and became a digital only platform, most recently focussed on boats for sale listings.
Boating New Zealand’s owners Tim Porter and Brett Patterson see the acquisition of Trade-A-Boat NZ’s website and assets as an exciting opportunity to rebuild Trade-A-Boat’s brand. Their aim is to make Trade-A-Boat’s digital marketplace once again a popular, cost-effective platform for buying and selling boats – one that’s run by boaties for boaties.
Our investment in a new website and the Trade-A-Boat NZ organisation will allow our digital and print platforms to develop in tandem as the business evolves to meet future challenges and opportunities.
Enjoy your October magazine.
John Eichelsheim
Editor
