A New Level of Engagement for SailGP Fans Worldwide
As SailGP’s first-ever Global Airline Partner, Emirates will enjoy an expanded brand presence throughout SailGP’s events, particularly via its Emmy award-winning broadcast platform, LiveLine. Emirates-specific features, like the “Emirates Finish” and “Emirates Fly Time,” will debut in SailGP’s upcoming season opener in Dubai on November 23-24, 2024, bringing high-tech race tracking and enhanced storytelling to fans in over 212 countries.
With an audience that continues to grow globally, SailGP’s calendar now spans 14 events across five continents, making it a prime opportunity for Emirates to align with a sport that emphasises innovation and precision, values that resonate with the airline’s brand. As part of its commitment to enriching fan experience, Emirates will also offer SailGP race coverage on its award-winning inflight entertainment system, ice, giving travellers an up-close view of the intense competition and technological prowess that define SailGP.
In his statement about the partnership, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, emphasised the shared vision that underpins this partnership. “Our expanded relationship with SailGP is based on a shared commitment to bring the growing sport of sailing to a broader global audience on and off the waters,” he said. “SailGP is a pioneering force in sport, focusing on establishing connections with a new legion of loyal fans through impactful experiences. Emirates and SailGP also have a common vision and brand promise — to ‘sport better’ and ‘fly better,’ driven by excellence and innovation.”
Title Sponsorship for Dubai and Portsmouth Events
Emirates’ Title Partnership of the Emirates Dubai Sail Grand Prix signifies a deepened commitment to Dubai’s role as a flagship location for the SailGP calendar. The Emirates Dubai Sail Grand Prix, held at the stunning Mina Rashid waterfront on November 23-24, 2024, is set to be a showcase of world-class sailing amid Dubai’s iconic skyline. The event promises thrilling F50 catamaran races that reach speeds of up to 100 km/h, against a backdrop of live performances, interactive experiences, and premium hospitality. Fans attending will enjoy exclusive access to the Nikki Beach x Waterfront Premium Lounge, performances by Tinie Tempah and Craig David, and immersive activities such as F50 simulators and live race commentary.
The partnership also extends to the Emirates Great Britain Sail Grand Prix in Portsmouth, slated for July 19-20, 2025. This will mark SailGP’s long-awaited return to the UK, making the Emirates Great Britain event a celebrated addition to the British summer sporting calendar. By aligning itself with the Portsmouth event, Emirates is playing a key role in revitalizing competitive sailing in the UK, while attracting fans from around the world to experience the adrenaline of F50 catamaran racing on British shores.
Looking Ahead to SailGP’s Second Event in Auckland
Following the season opener in Dubai, SailGP will head to Auckland, New Zealand, for the ITM New Zealand Sail Grand Prix on January 18-19, 2025. The event is expected to draw significant local and international attention, particularly as it features New Zealand’s own Black Foils team, helmed by celebrated sailors Peter Burling and Blair Tuke. Fans in Auckland can look forward to a high-energy experience along Waitematā Harbour, complete with elevated grandstand seating, live commentary, and an electric race-day atmosphere.
This event, like the one in Dubai, reflects SailGP’s goal of establishing a global footprint in iconic locations, each one enhanced by Emirates’ involvement and branding. Auckland fans will enjoy premium seating options at Wynyard Point, while having the chance to connect with the Black Foils team in a local celebration of national pride and high-performance racing.
Expanding SailGP’s Impact through Technology and Community Engagement
Beyond the on-water action, Emirates’ partnership with SailGP will extend to digital and social media rights, enhancing fan engagement through targeted outreach and digital content. SailGP’s live broadcasts will feature Emirates-branded segments, adding value for fans and expanding visibility for the airline across multiple platforms. Emirates will also become SailGP’s official Umpire Partner, working to enhance broadcast coverage and provide insights into the sport’s technical aspects.
SailGP CEO Sir Russell Coutts expressed his excitement about the partnership, noting Emirates’ longstanding history with prestigious sporting events and its alignment with SailGP’s mission. “We’re delighted to welcome Emirates on board as SailGP’s Official Airline Partner,” he said. “Emirates will be a key partner in helping SailGP reach new audiences through a shared passion for sporting excellence and a commitment to innovation.”
In addition to its broadcast presence, Emirates will provide exclusive hospitality access through SailGP’s Adrenaline Lounge, where fans can immerse themselves in the thrill of racing from the best viewing points. Emirates and SailGP will collaborate on community initiatives, aiming to connect with local audiences and create a positive social impact in each destination.
A Shared Vision for a Global Sailing Phenomenon
With this five-season partnership, Emirates and SailGP are poised to reshape the landscape of competitive sailing, connecting new fans to the excitement and skill of high-speed F50 racing. The collaboration promises to elevate fan experiences worldwide and amplify the reach of SailGP’s events, particularly in destinations already on Emirates’ global network. For fans in Dubai, Auckland, and beyond, the 2025 SailGP season is set to deliver an unforgettable blend of cutting-edge sport, iconic locations, and the unmatched hospitality that Emirates brings to every partnership.
The Emirates Dubai Sail Grand Prix kicks off November 23-24, 2024. Remaining tickets are available at SailGP.com. SailGP’s arrival in Auckland will follow on January 18-19, 2025, welcoming fans to experience the thrill of competitive sailing in New Zealand’s iconic “City of Sails.”
