The end of a partnership, the start of a new chapter
As the dust settles on the thrilling 37th America’s Cup in Barcelona, Britain’s quest for sailing’s most prestigious prize enters a dramatic new phase. INEOS Britannia, under the chairmanship of Sir Jim Ratcliffe, and Sir Ben Ainslie’s newly formed Athena Racing have announced their separate campaigns for the 38th America’s Cup. This unexpected development signals a divergence in strategy and vision for the future of British competitive sailing.

INEOS Britannia’s vision: Technology meets tradition
INEOS Britannia, backed by industrial powerhouse INEOS, is moving forward without Sir Ben Ainslie at the helm (to the astonishment of Sir Ben). Instead, Dave Endean takes the reins as CEO, bringing years of America’s Cup expertise to the team. Continuing their collaboration with the Mercedes F1 Team, Technical Director James Allison will lead the design efforts for their AC38 yacht.
Sir Jim Ratcliffe expressed pride in INEOS Britannia’s accomplishments during the 37th America’s Cup, particularly their groundbreaking Louis Vuitton Cup victory and competitive performance against the Defender. “We set new benchmarks for British sailing,” said Ratcliffe. “We will now build upon this for the 38th America’s Cup through the INEOS challenge. Already, 100 scientists and engineers are working on the design of our AC38 yacht.”
With a proven track record of integrating Formula 1 engineering and cutting-edge innovation, INEOS Britannia’s campaign is poised to push the boundaries of yacht performance. Their focus remains clear: to secure the America’s Cup for Britain, a feat that has eluded the nation since the competition began in 1851.

Athena Racing: A bold new contender
In a statement that highlighted both determination and surprise, Sir Ben Ainslie announced the formation of Athena Racing, his new British Challenger for the 38th America’s Cup. The team will align closely with the Athena Pathway, Britain’s initiative for the Women’s and Youth America’s Cup.
“The British Challenger for the 38th America’s Cup, led by Sir Ben Ainslie, was astounded to read today’s statement from INEOS and Mercedes F1,”” Athena Racing noted. They acknowledged potential legal and practical challenges for INEOS Britannia’s campaign but remain undeterred in their mission to reclaim the Cup for Britain.
Ainslie’s departure from INEOS Britannia marks a turning point in his storied America’s Cup career. Having previously led the team to historic successes, including the Louis Vuitton Cup victory, his focus now shifts to creating a cohesive pathway for the next generation of British sailors while pursuing the ultimate prize.
Competing philosophies: Technology vs legacy
INEOS Britannia’s reliance on the technological expertise of the Mercedes F1 Team contrasts sharply with Athena Racing’s apparent emphasis on nurturing British sailing talent. While both teams share a common goal, their methods reveal different priorities.
INEOS Britannia aims to harness science and engineering to build the fastest boat possible, pushing the envelope of innovation. In contrast, Athena Racing’s alignment with the Athena Pathway suggests a broader focus on developing a sustainable pipeline for British sailing talent, encompassing men’s, women’s, and youth teams.
The road ahead
Both INEOS Britannia and Athena Racing face significant challenges as they prepare for the 38th America’s Cup. For INEOS Britannia, legal uncertainties surrounding their campaign could complicate their journey. Meanwhile, Athena Racing must establish a robust infrastructure to support their new endeavour.
For British sailing enthusiasts, however, the emergence of two competing challengers is cause for excitement. This dual effort ensures Britain will have a strong presence in the upcoming Cup, with each team pushing the other to new heights.
Why this matters to the sailing world
The America’s Cup has always been a blend of tradition, innovation, and fierce competition. The split between INEOS Britannia and Athena Racing underscores the dynamic nature of the event, highlighting the diverse strategies teams employ to chase victory.
For Britain, this moment represents an opportunity to reclaim its historical connection to the Cup while embracing the modern demands of high-performance sailing. As Sir Jim Ratcliffe and Sir Ben Ainslie set their sights on the same goal, the global sailing community will watch closely to see which approach yields the ultimate prize.
What this means for Kiwi fans
While this development primarily impacts British sailing, New Zealanders will also take note. With the Royal New Zealand Yacht Squadron and Emirates Team New Zealand currently holding the Cup, any changes to the Challenger landscape could influence future competitions. British challengers have historically brought fierce competition to the Cup, and having two contenders in the mix could make the next event even more thrilling.

The countdown begins
As both teams prepare for the intense years ahead, the 38th America’s Cup is shaping up to be one of the most intriguing editions yet. Will INEOS Britannia’s high-tech approach lead them to victory? Or will Athena Racing’s focus on legacy and talent development pay off? One thing is certain: the rivalry between these two British challengers is set to add a compelling narrative to the world’s oldest international sporting competition.
Stay tuned as we follow the progress of INEOS Britannia and Athena Racing on their journey to the start line. The stage is set for a battle of strategy, innovation, and determination, and we can’t wait to see how it unfolds.