Steinlager has returned as an Official Sponsor and Official Beer Partner of Emirates Team New Zealand’s for the defence of the 36th America’s Cup in 2021.
The beer producer’s a long-time ETNZ supporter, dating back to New Zealand’s first attempt at America’s Cup glory in 1987 in Fremantle.
ETNZ CEO Grant Dalton says Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup.
“They’ve been on the boat for every win we’ve had, and we had Steinlager in our hands when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021. Although it is always about the end result when we’re on the water, Steinlager helps to remind us to enjoy the journey.”
Lion NZ Managing Director, Rory Glass says 2021 will be the company’s 35th year of support as the team endeavours to keep its hands on the oldest trophy in international sport.
“We will be revealing more plans later in the year on how we will bring our sponsorship to life off the water as well – with epic environments for fans to support Emirates Team New Zealand across the country.”