The Lowrance Ghost Trolling Motor won Gold at The Best Design Awards.

The Best Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and motion design, along with four boutique awards presented by The Designers Institute of New Zealand.

Comments from the judging panel included, “This technical tour de force lured the judges’ attention and reeled them in with its thoroughly considered and ergonomically resolved controls and comprehensively refined user experience. A world-class product deserving of Gold in this competitive sector.”

In addition to the gold award, HDS-Live also received a Silver award in recognition of outstanding design.

The ultra-quiet Lowrance Ghost freshwater trolling motor has a newly designed brushless motor delivering the most thrust and longest run time of any trolling motor on the market, plus integrated Lowrance sonar options, waypoint anchoring and a three-year warranty.