Same place, same excellent service, but now with a new name, Miller Moyes SeaCraft rebranded to Haines Hunter HQ on October 1.

The long-standing dealership in Ellerslie has been the traditional home of Haines Hunter, operating as the retail arm for the leading boat brand. Haines Hunter HQ remains an authorised Yamaha dealer committed to its other supplier partners, such as Simrad, Lowrance and Hutchwilco.

Seacraft has a long history in the New Zealand marine industry, dating back to 1946 when Sandy Sands formed Sea Craft Ltd at Cawley Street, Ellerslie. From this site, hundreds of Sea Craft boats were manufactured and sold throughout New Zealand.

After decades of manufacturing, a strategic merger joined Sea Craft Ltd and Miller Moyes Ltd in 1980. Miller Moyes, under the guidance of Les Miller, had established an immensely strong marine retail business in Auckland and provided an outlet to retail Sea Craft’s range of boats.

At the same time, Sea Craft acquired the manufacturing rights to the already established Australian Haines Hunter range of powerboats and set about establishing a nationwide dealer network for the Haines Hunter brand.

Since then, Miller Moyes Seacraft has continued selling Haines Hunter boats to the greater Auckland and Northland area, getting thousands of Kiwis out onto the water.


The renaming comes at a time where Haines Hunter has also undergone a brand refresh and a resurgence in the local market, led by the recently launched highly anticipated all-new 635 model.

For Haines Hunter CEO Denis Kendall, it’s the start of an exciting new chapter.

Denis Kendall Haines Hunter CEO.

“As the sole Haines Hunter dealer for Auckland and Northland, it made sense that the location shared the Haines Hunter name. It makes it easy for people to know exactly what HQ sells. Haines Hunter has an extraordinary fan base, and the name helps to strengthen that relationship.

“Haines Hunter is 100% dedicated to the dealership model and supporting our partner-dealers around the country, many of whom have been with Haines Hunter for decades – something we are very proud of.”

As well as investing in the rebrand, Haines Hunter HQ will get a new website, and

will invest further in the site and buildings in the years to come.

As the summer boating season gets closer, now is the perfect time for customers to come in and get their boats and motors serviced and to experience the new Haines Hunter HQ.