Bays Boating has been named Mercury Marine’s New Zealand Dealer of the Year for 2022.

Located at Motueka on the northern tip of NZ’s South Island, Bays Boating was started in 2004 by Dave Thorn in his parent’s hop shed and has since grown to be the region’s largest marine retail and service centre, now employing over ten staff.

In 2019, Bays Boating opened a spacious new showroom and purpose-built workshop where there are five full-time mechanics.

Mercury Marine’s Director of Sales David Meehan said the win by Bays Boating was “thoroughly deserved”.

“Bays Boating had lots of success in 2022, achieving outstanding growth across a number of product portfolios,” David said.

“It was a hotly contested competition with many worthy candidates, but Bays Boating were the standout, highlighted by them being the first South Island dealership to become a Mercury Premier Service Centre.”


The team from Bays Boating and all the other winners were recognised at the 2022 Mercury Marine Awards held at SeaWorld on the Gold Coast, where dealers were also able to get to grips with a host of new products.

The awards also involve regional and specialist categories. The full list of winners for 2022 is available on the Mercury Marine Australia website.