New Zealand’s Cat® dealer marked a new era at a special event in Auckland in December 2019, where Chief Executive Grant Whitelaw revealed a new company name, Terra Industrial New Zealand Ltd.

He outlined a vision for a revitalised future based on new ownership, customer passion for Cat® products and expanded customer solutions.
“We are building on a magnificent legacy of 90 years as Gough Group. The company has a great history in working with customers to help build New Zealand, and we are taking this forward as we draw on new resource and expand our customer offering,” he said.
The expertise and experience of Sime Darby, who owns some of the world’s leading Cat® dealerships, will bring new strength to the company.
The name Terra, coming from the Latin words terra firma, reflects the company’s connection to the land and to the grounded nature of its people and our relationships.
Phone numbers and branch locations remain the same.