Lusty and Blundell has appointed Adam King, left, as Product Management Team Assistant.

King, an electrical engineering graduate with experience in the marine industry, is also a super-keen fisher with a great understanding of marine electronics and how they work.

“Adam will spend a lot of time on the water with the latest Raymarine products,” says Lusty and Blundell’s senior product manager, Grant Matthews, right. “His job is to understand all their exciting new features and work out how best to take advantage of everything they offer. “That knowledge can then be used to provide practical hands-on training for our support staff and, using our mobile training centre, share that knowledge with our nationwide network of marine dealers.”

Matthews says Adam King’s experience and practical knowledge is also proving invaluable in conducting detailed market research and analysis for the company.