Yamaha has been awarded the Most Trusted Marine Engine Brand for the third year running by Reader’s Digest, after a survey it has undertaken for the last 20 years.

According to Reader’s Digest, a ‘Trusted Brand’ enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture. Cost, quality and desirability are all important factors for consumers and a brand must stay true to its promises.

The win is a reflection on the strength of the Yamaha Outboard brand, and the breadth and high standards of Yamaha’s 40-plus member New Zealand dealer network.

Yamaha Marine has operated in New Zealand for over 30 years, gaining a reputation for innovation, performance and reliability. They are the first choice for many of New Zealand’s volunteer coastguards and are used by harbourmasters nationwide, the police department and various government conservation organisations.

“We’re thrilled that consumers have put us as their most trusted marine brand for the third consecutive year,” says Yamaha Marine’s National Manager, Matt Walton-Smith.

The Reader’s Digest Trusted Brands Survey was conducted by Catalyst Research who surveyed a representative sample of 1,600 New Zealand adults using an on-line questionnaire.


Categories surveyed included cars, motorcycles, banks, insurance, home appliances, consumer electronics, power tools, tyres, home builders, real estate and more.